May200928

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The Marketing Dictionary defines price

The Marketing Dictionary defines price as the exchange value of goods or services. Marketing price is the only element of the marketing mix that produces revenue, since the other components produce costs.
For Ricardo Romero, author of “Marketing”, the price of a product is the amount the consumer must pay the seller in order to have this product”.
For its part, the American Marketing Association (AMA) defines the price as “the formal ratio that indicates the quantities of money or services necessary to acquire a given amount of goods or services.” ¡Business are business!
Taking into account the above definitions, consider the following definition of price (for marketing):
The price is the expression of value of a product or service, usually expressed in monetary terms, the buyer must pay the seller to achieve the overall benefits that result from taking or using the product or service.

May200928

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Defining Price, Various Authors

From the viewpoint of marketing, price is a controllable variable that differs from the other three elements of the marketing mix or mix (product, place and promotion) that produces income, the other elements produce costs.
It is therefore vital that employers, an expert on markets and people involved with the commercial area of a company or organization know what the definition of price from a marketing perspective.
Defining Price, Various Authors:
For Philip Kotler and Gary Armstrong, author of the book “Fundamentals of Marketing”, is the price (in the strictest sense) the amount of money charged for a product or service. More broadly, the price is the sum the values that consumers give in exchange for the benefits of having or using the product or service.” ¡Business are business!
Mario Patricio Bonta and Farber, author of the book “199 Questions About Marketing and Advertising,” set the price as “the expression of a value. The value of a product depends on the image perceived by consumers. For example, a margarine-type light has a lower cost than that of a common margarine, however, perceive any consumer product “good for health” as something of value. The consumer feels more consistent this mix: greatest value assigned to the product in question, the higher price. (Therefore), a light margarine cheapest (the common) would not be credible”.

May200928

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The definition of logotype

The Dictionary of Cultural Marketing SA, defined as the logo “symbol normally used for a company or brand that identifies more easily.”
Stanton, Etzel and Walker argue that the “word logo (short for logotype) is used interchangeably to denote the brand or the brand name, especially if it is spelled distinctive and stylish.”
For his part, Richard L. Sandhusen believes that “the logo of the brand is part of the brand that can be recognized, but no presence.”
In conclusion, the definition of logotype or logo to describe this important element of the brand as “a graphic design that is used to denote the symbol of the brand, the name of it or both, which is used by companies and organizations to their brands (corporate and products) are readily identified, quickly recognized and / or mentally related to something with which there is any analogy “.
Complementing this definition, it should be noted that the logo is generally considered to be the element that can be recognized at the hearing but can not be spoken or expressed. However, in practice there are many instances where the logo reflects the brand name (eg, Intel, Microsoft, Dell, eBay), therefore there are cases in which the logo is recognized and given the time.

May200928

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The logo is an important element of the mark

Generally speaking, the logo or logo is an important element of the mark because it helps to be easily identified, and quickly recognized the case depending mentally connected with something so that there is a certain analogy (eg The brand include Rolex crown logo, a symbol of royalty, exclusivity, wealth, cunning, etc. …).
It is therefore very important that the expert market know what the definition of logotype or logo, so that can describe what this important element of the mark.
Logo Definition:
The American Marketing Association (one of his two definitions) said that the logo (logo abbreviation) is a graphic design that is used as the symbol for a company, organization or brand, and is often the way an adaptation of the company name or mark, or is used in conjunction with the name”.

May200928

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Laura Fischer and Jorge Espejo, define the brand

Laura Fischer and Jorge Espejo, define the brand as “a name, term or symbolic design used to identify products or services of one seller or group of sellers and to differentiate them from competitors’ products”.
For its part, Philip Kotler believes that “whether it is a name, trademark, logo or other symbol, a mark is essentially a promise of a vendor to provide, in a consistent way to buyers, a specific set of features, benefits and services”.
In summary, the definition describes brand (for marketing) to this important element, “a name, term, sign, symbol, design or combination of the above, used to:
Identify provider groups, businesses and products. For example, Minnesota Mining and Manufacturing, better known as 3M (the brand of the company), has registered the trademark Post-It, (which represents the brand of your product).
To distinguish the company and its competing products. For example, for products sold in big stores or supermarkets can be identified by the buyers despite the large number of products that exist on the shelves.
Convey the promise of providing a consistent set of features, benefits and services for each customer to complete the purchase”.
In conclusion, it should be noted that coverage of the brand can be local, national, regional or global.